You do it!

You've for sure heard that things are more simple when you do this or that when it is about the -Do it yourself- thing. 

Industry has our money, now they want our time. So they created those new concept of- let the people do the work and call it  "Lifestyle". 

Ikea does it with big success. Many others too, like when you look for things to build something at home or plant in the garden. 

The spots on TV tell you it is easier and you will also keep money. 

Well the truth is, nothings is easier and you'll lose more money then you are aware of. 

Your flight is cheap, but then the hidden cost makes the fly expensive as before but then nowadays you do the most work too. You book by yourself, you check in by yourself, you print out the tickets at your home and even in hotels more and more check in by themselves. The companies tell us that all this also is going faster. But that's a lie. Just look closer how much time you spent home, waiting to leave your baggage or you even pay for not waiting to come into the plane. You have the work and the hotel, the companies will thank you for that as you spare them millions of Dollars. Yes, you even pay for the work you do. 

At the Baumarkt the handyman has to buy all the stuff to build up is house, his garage and a lot more, even the building instructions. The spots showed you how easy it is, as even kids can do it in the spot. Usually the work itself is all but easy and you maybe need also a doctor or minimum some aid as you are not a professional. There are differences between a professional and you. That's why there is division of labor. 

But we seem to not care and prefer listen to the spots we see or read in newspapers and so on. Actually this -Do it yourself- thing is not new and surprisingly still functional. 

They just got other names and other pictures and is labeled as -Lifestyle- and a -must have- thing. 

We are living in a time where everything should be updated and upgraded. All has to be on max and speeded up and be under control. As it makes your life more easy. 

Does it? Does your new watch really help you? Does it help to know how much you have to train, how your pulse is and bloodsucker? Or is this a machine controlling you? Are you the one who decide what to do in your life or is it already the industry? Many products have been made "just" for you and we give out all our data. They know next to all of us and can make us believe we want this and that. 

Why would we buy so many clothes and food which is not good for us or the nature? Why would we be blind on both eyes if not because we have been fooled. 

How then can we know, we live the way we want and are not being used to spare money, like when we celebrate a day of - let's all clean together our streets for one day- it's something good for you and for the others too, but the truth is we do work which cost a lot of money for free. We even believe we do it because of us, not because we have been told so- but sadly we have. 

How far we have come can we see as one time Nestlé had a Miao- O-Maten, an automat which gives out pet food for free, if you make a sound like a cat into the microphone. This microphone was not to reach standing up, no, you had to kneel or bow. 

Did the machine like the sound, then you got a free sample of the food. And people did. Just for a fucking sample they have been standing, sitting in dirt. That is sadomasochistic. 

But we are far into this. We buy all the products to get all the Lifestyle. We pay for each machine to be able to buy with our mobile, to sign contract with e-legitimations. Yes our mobiles are now able to check in, to show our ways and even get the blood pressure. We can do much more and we gladly buy all that we need for this and for the time and services. We are apes.

Sharing is caring is the next level. Killing jobs as we like to have things cheaper and forget what it is for, unpaid work. We share also our problems with the computers, as they come out not 100% ready and we are happy to help each other. And our computers are telling us it is our fault when something went wrong. 

So are we still free as we believe?

But even sharing has changed it's face. It means no longer I give something and enjoy my help or your joy, no it means when I give, you have to give back same or similar. It is now all about money or what things are worth. Question is, how much worth is your life in this race?

Now we have a lot of those self service. It sounds so good and just for us, for a modern human, for our short, but precious time.  

And the self service makes people happy, gives them a feeling of being strong and they get a positive feeling. Actually most don't like the self service, but that is the paradox. The perception of time is to keep in mind. Waiting for the waiter seems longer then get your meal by yourself and standing in the queue.

Another thing is the tailoring- the feeling that something is made just for you, something is special. You can e.g. choose the colour for your sport shoes and more at Nike per internet. This is work and time but people take it as an advantage. 

Actually people would prefer the machines then to wait. Why? We have the feeling of having things better under control. But is that the case? 

Do we have things under control if a machine we have installed next to our plants tells us via app what to do? Like- give me water, give me more light, give me fertilizer, need less light, it's to hot...?

Should this augured of our life not better be not in use! Things went the natural way before, why not now? 

And the idea of a smart home. Is it really that smart to have such a home? Not to mention the costs.

Critics of such are often bashed down with the words that all is free and nobody has to do it and all is for more freedom. Is it? Are we that free to do as we want in this upgrading world? Can we stay spontaneous? Is it not already that our every day life is planed by the world around us? The products we buy are more and more special and set us more and more in dependence and slavery. 

I believe it is time we talk about this before we do the next step in upgrading. 

Let's look closer what really is helpful and what is a hidden way to control us and make us the way the industry and politic wants us to have. Before we become machines without being aware of that, I believe we should wake up. 

Love & light